Create and sell an offer buyers truly need
We help digital agencies and consultants build offers that solve root cause, bleeding neck problems their clients are delighted to pay a premium for.
The problem
You know you're different, but your potential clients don't - so your offer gets lost in the noise.
Buyers don't know why they should pick you over the competition
You're unsure what angles to use in sales conversations apart from being "affordable"
You're selling generalist services and aren't sure where to specialise without sacrificing what you have
Our Solution
Turn your differentiator into an offer and use it as a Wedge to open space in the market.
We'll uncover your unique value proposition
In The Flow will audit your current offer, competitors, and marketing strategy to identify what sets you apart in the market.
We'll turn it into an offer
By carefully selecting the best parts of what you do, we’ll shape them into a profitable, tangible offer that people instantly see value in.
We'll teach you how to market and sell it
We help you roll out your offer across all marketing and sales assets, teaching you how to generate conversations and turn them into paying clients.
Build your Wedge in 3 phases
In Phase 1 we build the three sides of your wedge: defining the problem, crafting your offer to solve it and developing a unique point of view that sets you apart. This alignment creates a clear message that resonates with your market.
In Phase 2 we focus on sharpening your wedge by refining your message and optimising your offer based on real-world feedback. This ensures your problem, offer and POV become even more compelling and resonates strongly with your target market.
In Phase 3 we focus on making your wedge stick. This means refining and testing your message to ensure it deeply resonates with your market, driving consistent engagement and results.
What's included
Weekly coaching and guided implementation calls
A systemised roadmap for you to follow
Direct communication through Slack
What other people think...
Ryan helped me identify, test and navigate organizational change as we developed messaging (and a tighter target market) for our sales and marketing efforts.
He helped build foundational tools that led us to generating more introductory meetings and converting more of those to opportunities.
In addition, Ryan's content coaching helped us create high-quality content that attracted new leads and nurtured them through the sales pipeline.
The world is full of commoditized services and products, which means lower margins and profitability for business trying to be in the 'me-too' business.
At the end of the day, businesses only care about outcomes ie whether you save them time or money. Ryan's Wedge framework helps you clarify that direction. Highly highly recommend!
Ryan's 'wedge' framework of articulating the needs/problems of the customers really helped me be able to finalise my pitch as well as cement the business model and pricing model. Thanks Ryan!
My messaging, position and offer. Including extrapolate how to communicate this to to my audience in the form of my unique POV.
Before this, I was a a little lost, and couldn't stand out as sufficiently.. . But really he helped me refine how to cut into the market (my Wedge) - so I can help more of the right people, with what I do best.
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Learn how to build a Wedge
Frequently asked questions
To ensure fair access to our programs and align our objectives closely with our clients', we give our clients 3 different pricing options. With the first starting at $1750 per month.
Each week includes one guide strategy call lasting an hour, followed by 2-3 pieces of supplementary knowledge link exercises.
On average, people allocate 2-3 hours weekly to this process.
Typically, our clients begin to see new meetings with their ideal clients within 90 days
Yes you can, if you're a professional services business and what you've read strikes a chord, book a call to apply