Create an offer that makes buyers say "I need to work with you"
We help digital agencies and consultants harness what makes them different and turn it into a Wedge they can market, sell and service at scale.
The problem
You don't want to be the same as everyone else, but you're unsure how to prove what makes you different
Buyers don't know why they should pick you over the competition.
You're unsure what angles to use in business development and sales conversations apart from being "affordable"
You're selling generalist services and aren't sure where to specialise without sacrificing what you have.
Our Solution
We'll work together to build and sharpen your positioning, offer and sales pipeline
Use your differentiator as a strong angle
Nobody wants to work with someone who is a replica of everyone else in the market.
Finding what makes you truly different and using it as a Wedge makes space between you and everyone else.
Meet buyers where they are
Not every one wants to jump into a long term engagement straight away, with someone they barely know.
By creating an offer ladder, you meet people where they are in their buying journey without giving out "discounts".
Find an entry point into the market
Saturated markets might feel "impossible" to get into, but
every market has an access point.
Discover what authority and influence you have and use it as an angle into a crowded market.
Move away from selling custom solutions
Custom solutions eat into margin and require you to scramble around trying to find resource and time to deliver them.
Codifying and deploying your knowledge means you and your clients have the same proven system you work from every time.
Give people a reason to work with you in 3 phases
In Phase 1 we build the three sides of your wedge: defining the problem, crafting your offer to solve it and developing a unique point of view that sets you apart. This alignment creates a clear message that resonates with your market.
In Phase 2 we focus on sharpening your wedge by refining your message and optimising your offer based on real-world feedback. This ensures your problem, offer and POV become even more compelling and resonates strongly with your target market.
In Phase 3 we focus on making your wedge stick. This means refining and testing your message to ensure it deeply resonates with your market, driving consistent engagement and results.
Find what makes you different and use it to close more deals
Weekly coaching and guided implementation calls
A systemised roadmap for you to follow
Direct communication through Slack
What other people think...
Ryan helped me identify, test and navigate organizational change as we developed messaging (and a tighter target market) for our sales and marketing efforts.
He helped build foundational tools that led us to generating more introductory meetings and converting more of those to opportunities.
In addition, Ryan's content coaching helped us create high-quality content that attracted new leads and nurtured them through the sales pipeline.
Get positioning and differentiation insight delivered specifically for agencies and consultants
Learn how to differentiate yourself
Frequently asked questions
To ensure fair access to our programs and align our objectives closely with our clients', give our clients the 3 different pricing options that start at $1750 per month.
Each week includes one guide strategy call lasting an hour, followed by 2-3 pieces of supplementary knowledge link exercises.
On average, people allocate 2-3 hours weekly to this process.
Typically, our clients begin to see an increase in their income from ideal clients within the first 90 days of starting with us.
Yes you can, if you're a professional services business and what you've read strikes a chord, book a call to apply