Create and sell an offer buyers truly need

We help digital agencies and consultants build offers that solve root cause, bleeding neck problems their clients are delighted to pay a premium for.

Conversations with Ryan helped me structure an offer that has led to recurring multi 6 figure income in the last 6 months. He knows what works based on his industry experience. No doubt it saved me 12 months or more working it out by myself. I got the confidence to position differently and detailed strategies to apply. If you're looking to structure a win-win offer that's good for your clients, and you, so that you actually love your business while you build it, then talk to Ryan.
Greg Burgoyne
Client Acquisition Systems

The problem

You know you're different, but your potential clients don't - so your offer gets lost in the noise.

Buyers don't know why they should pick you over the competition

You're unsure what angles to use in sales conversations apart from being "affordable"

You're selling generalist services and aren't sure where to specialise without sacrificing what you have

Our Solution

Turn your differentiator into an offer and use it as a Wedge to open space in the market.

We'll uncover your unique value proposition

In The Flow will audit your current offer, competitors, and marketing strategy to identify what sets you apart in the market.

We'll turn it into an offer

By carefully selecting the best parts of what you do, we’ll shape them into a profitable, tangible offer that people instantly see value in.

We'll teach you how to market and sell it

We help you roll out your offer across all marketing and sales assets, teaching you how to generate conversations and turn them into paying clients.

Build your Wedge in 3 phases

Phase 1
Build your Wedge

In Phase 1 we build the three sides of your wedge: defining the problem, crafting your offer to solve it and developing a unique point of view that sets you apart. This alignment creates a clear message that resonates with your market.

Phase 2
Sharpen your Wedge

In Phase 2 we focus on sharpening your wedge by refining your message and optimising your offer based on real-world feedback. This ensures your problem, offer and POV become even more compelling and resonates strongly with your target market.

Phase 3
Make your Wedge stick

In Phase 3 we focus on making your wedge stick. This means refining and testing your message to ensure it deeply resonates with your market, driving consistent engagement and results.

Ryan is great to work with. His framework immediately clarified what was important to focus on for my agency. The insight provided helped me take the next step in my agency and ultimately build the business I want to build.
Jono Matla
Peak Digital

What's included

Weekly coaching and guided implementation calls

A systemised roadmap for you to follow

Direct communication through Slack

What other people think...

Working with Ryan has helped me push through certain MRR threshold that I had previously been stuck on with my company. He has a clear workflow and process and is very direct in identifying bottlenecks and finding ways to work around them.
Karan Mahindru
Founder, Limitless Agency
Ryan is great to work with. His framework immediately clarified what was important to focus on for my agency. The insight provided helped me take the next step in my agency and ultimately build the business I want to build.
Jono Matla
Founder, Peak Digital
Conversations with Ryan helped me structure an offer that has led to recurring multi 6 figure income in the last 6 months. He knows what works based on his industry experience. No doubt it saved me 12 months or more working it out by myself.
Greg Burgyone
Client Acquisition Systems
I worked with Ryan through a time of turmoil in my business. Our battle tested sales and marketing positioning simply wasn't working any more.

Ryan helped me identify, test and navigate organizational change as we developed messaging (and a tighter target market) for our sales and marketing efforts.

He helped build foundational tools that led us to generating more introductory meetings and converting more of those to opportunities.
Tim Barsness
Founder, fjorge
Ryan's expertise in sales conversation was invaluable. He provided our team with clear and effective guidelines, ensuring that our sales conversations were focused on addressing customer problems rather than simply promoting our products or services.

In addition, Ryan's content coaching helped us create high-quality content that attracted new leads and nurtured them through the sales pipeline.
Joe Barsness
Director or Partnerships, fjorge
Being an entrepreneur, I've come to realize that everything is a matter of consistency, in the right direction. Direction is strategy, it's your 'bet' on how the world will be and how you think you'll stand out and compete in it.

The world is full of commoditized services and products, which means lower margins and profitability for business trying to be in the 'me-too' business.

At the end of the day, businesses only care about outcomes ie whether you save them time or money. Ryan's Wedge framework helps you clarify that direction. Highly highly recommend!
Osman Lee
CEO, The Viral Founder
I'm setting up my consultancy and needed validation around the way I was planning my business model as well as marketing and sales strategy.

Ryan's 'wedge' framework of articulating the needs/problems of the customers really helped me be able to finalise my pitch as well as cement the business model and pricing model. Thanks Ryan!
Fiona McClenaghan
Founder, Unravelling
Ryan's success and experience in startups, including exiting from his own digital agency has lead him to build some extremely valuable insight.In the form of his Wedge, he's helped me develop and gain clarity on my Wedge in the market:

My messaging, position and offer. Including extrapolate how to communicate this to to my audience in the form of my unique POV.

Before this, I was a a little lost, and couldn't stand out as sufficiently.. . But really he helped me refine how to cut into the market (my Wedge) - so I can help more of the right people, with what I do best.
James Forsyth
Ad Creative Consultant

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Learn how to build a Wedge

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Frequently asked questions

What is the price?

To ensure fair access to our programs and align our objectives closely with our clients', we give our clients 3 different pricing options. With the first starting at $1750 per month.

How much time will I need to commit to this?

Each week includes one guide strategy call lasting an hour, followed by 2-3 pieces of supplementary knowledge link exercises.

On average, people allocate 2-3 hours weekly to this process.

How long until I see results?

Typically, our clients begin to see new meetings with their ideal clients within 90 days

I'm not an Agency or consultant, can I still apply?

Yes you can, if you're a professional services business and what you've read strikes a chord, book a call to apply