Create an offer that makes buyers say "I need to work with you"

We help digital agencies and consultants harness what makes them different and turn it into a Wedge they can market, sell and service at scale.

Conversations with Ryan helped me structure an offer that has led to recurring multi 6 figure income in the last 6 months. He knows what works based on his industry experience. No doubt it saved me 12 months or more working it out by myself. I got the confidence to position differently and detailed strategies to apply. If you're looking to structure a win-win offer that's good for your clients, and you, so that you actually love your business while you build it, then talk to Ryan.
Greg Burgoyne
Client Acquisition Systems

The problem

You don't want to be the same as everyone else, but you're unsure how to communicate what makes you different.

Buyers don't know why they should pick you over the competition.

You're unsure what angles to use in business development and sales conversations.

You're selling generalist services and aren't sure where to specialise without sacrificing what you have.

Our Solution

We'll work together to build and sharpen your positioning, offer and sales pipeline

Use your differentiator as a strong angle

Nobody wants to work with someone who is a replica of everyone else in the market.

Finding what makes you truly different and using it as a Wedge makes space between you and everyone else.

Meet buyers where they are

Not every one wants to jump into a long term engagement straight away, with someone they barely know.

By creating an offer ladder, you meet people where they are in their buying journey without giving out "discounts".

Find an entry point into the market

Saturated markets might feel "impossible" to get into, but
every market has an access point.

Discover what authority and influence you have and use it as an angle into a crowded market.

Move away from selling custom solutions

Custom solutions eat into margin and require you to scramble around trying to find resource and time to deliver them.

Codifying and deploying your knowledge means you and your clients have the same proven system you work from every time.

Give people a reason to work with you in 3 phases

Phase 1
Build your Wedge

In Phase 1 we build the three sides of your wedge: defining the problem, crafting your offer to solve it and developing a unique point of view that sets you apart. This alignment creates a clear message that resonates with your market.

Phase 2
Sharpen your Wedge

In Phase 2 we focus on sharpening your wedge by refining your message and optimising your offer based on real-world feedback. This ensures your problem, offer and POV become even more compelling and resonates strongly with your target market.

Phase 3
Make your Wedge stick

In Phase 3 we focus on making your wedge stick. This means refining and testing your message to ensure it deeply resonates with your market, driving consistent engagement and results.

Ryan is great to work with. His framework immediately clarified what was important to focus on for my agency. The insight provided helped me take the next step in my agency and ultimately build the business I want to build. Read more
Jono Matla
Peak Digital

Find what makes you different and use it to close more deals

Weekly coaching and guided implementation calls

A systemised roadmap for you to follow

Direct communication through Slack

What other people think...

Working with Ryan has helped me push through certain MRR threshold that I had previously been stuck on with my company. He has a clear workflow and process and is very direct in identifying bottlenecks and finding ways to work around them.
Karan Mahindru
Founder, Limitless Agency
Ryan is great to work with. His framework immediately clarified what was important to focus on for my agency. The insight provided helped me take the next step in my agency and ultimately build the business I want to build.
Jono Matla
Founder, Peak Digital
Conversations with Ryan helped me structure an offer that has led to recurring multi 6 figure income in the last 6 months. He knows what works based on his industry experience. No doubt it saved me 12 months or more working it out by myself.
Greg Burgyone
Client Acquisition Systems
I worked with Ryan through a time of turmoil in my business. Our battle tested sales and marketing positioning simply wasn't working any more.

Ryan helped me identify, test and navigate organizational change as we developed messaging (and a tighter target market) for our sales and marketing efforts.

He helped build foundational tools that led us to generating more introductory meetings and converting more of those to opportunities.
Tim Barsness
Founder, fjorge
Ryan's expertise in sales conversation was invaluable. He provided our team with clear and effective guidelines, ensuring that our sales conversations were focused on addressing customer problems rather than simply promoting our products or services.

In addition, Ryan's content coaching helped us create high-quality content that attracted new leads and nurtured them through the sales pipeline.
Joe Barsness
Director or Partnerships, fjorge
Conversations with Ryan helped me structure an offer that has led to recurring multi 6 figure income in the last 6 months. He knows what works based on his industry experience. No doubt it saved me 12 months or more working it out by myself.
Fiona McClenaghan
Founder, Unravelling

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Frequently asked questions

What is the price?

To ensure fair access to our programs and align our objectives closely with our clients', give our clients the 3 different pricing options that start at $1750 per month.

How much time will I need to commit to this?

Each week includes one guide strategy call lasting an hour, followed by 2-3 pieces of supplementary knowledge link exercises.

On average, people allocate 2-3 hours weekly to this process.

How long until I see results?

Typically, our clients begin to see an increase in their income from ideal clients within the first 90 days of starting with us.

I'm not an Agency, can I still apply?

Yes you can, if you're a professional services business and what you've read strikes a chord, book a call to apply