Make space for your brand with content

Wedge helps brands make their own space with a custom marketing strategy, organic and paid content.

Have brilliant ideas scattered everywhere, stories you don't know how to tell, and a massive disconnect between your brand, your product and content?

Our market is so crowded and it's hard to get cut through with our audience.

This sounds like every other brand in our industry - how do I make it sound like us?

My boss keeps asking why we posted that and I don't have a good answer.

I have a thousand ideas in my phone but I don't know which ones fit our brand.

Everything I post feels random - there's no plan behind it.

Should we do this trend or will it make us look like we're trying too hard?

Take the anxiety out of knowing what content to make for social media

Build your social and content strategy

We pull your content pillars and point of view from your team, customer conversations, and industry expertise and turn them into a marketing & content strategy.

Nail how your brand sounds across each social channel

We define how your brand shows up on each platform and give you a clear purpose for each one, so you know where to post and why, not just what to post.

Make enaging organic social content

We use your strategy to produce organic social media content that drives awareness, builds your brand and gives us key data insights into what's working.

Convert your audience with paid ads

Once we find what content resonates with people in organic content, we turn the winning angles into paid media campaigns and offers that drive conversion.

Wall of Love

Wedge cut through the noise and gave me exactly what I needed - clarity on my content strategy and a 30-day plan that actually works.

Before working with them, I was spinning my wheels for hours on each post.

Now I bang out quality content in 40 minutes flat. The ongoing guidance kept me on track when I would've otherwise overthought everything.

If you need someone who delivers real plans instead of fluffy theory, Ryan's your guy.
Christian Mitchell
Teardown.dev
Got lots of new ideas that I've already started implementing. Very valuable and highly recommend, thanks Kim!
Roxanne Hart
@roxannehart.lawyer
"Kim's generosity with her time and ideas, combined with her incredible creativity, has been invaluable. What sets Kim apart is her empowering, she teaches you how to do it, strengthening your skills and your business.
Dina
Le Bar
Kim is your go-to person for founder branding and content strategy. It's an investment that has already started paying me back and will continue to do so for months and likely for years to come.
Caroline Moss
@caro_moss
I knew we needed to elevate our digital presence, but after trying to manage it myself and then working with social media agencies, I found it frustrating that they didn’t really understand service-based businesses - especially in a regulated industry like finance. Meeting Kim was a game-changer.

Wedge completely transformed our marketing strategy in a way that felt effortless on my end, while still delivering serious results. They understood the challenges I faced as a founder, customised everything to suit our needs, and worked seamlessly with my in-house social media manager to implement it.

Four months in, our social media and marketing efforts are unrecognisable, driving growth and real results for the business. Kim and Ryan just get it - they’re analytics-driven, founder-minded, and an absolute pleasure to work with. I couldn’t recommend Wedge enough if you want to make more money in your business.
Ashley Van Rosmalen
Noma Finance
Kim brought incredible expertise to the table, tailoring her strategies specifically for our business with clear, actionable steps we could implement immediately.
Mitch
BGW Group
Kim is marketing strategy obsessed and her passion sucks you in - as someone who has come from an analytical mind and didn't get marketing or content creation it was fresh to work with someone who understood that.

Her strategy laid out exactly what we couldn't put into our own words and helped us get clarity. She is great to work with and makes it easy.
Elissa
Money Stalks
Kim has been an absolute game-changer for my content strategy! Before working with her, I was completely stuck and at a standstill with posting content - I knew generally I should have a content strategy but felt frozen on actually how to do it. Now I know exactly who I'm talking to, what they need to hear, when I'm going to do it, and how to say it in a way that feels authentically me. The best part is having this roadmap to follow when I'm feeling stuck or uninspired, I circle back to the pillars and audience work we did together, and suddenly I'm flowing with ideas again!

It's like having a content compass that always points me in the right direction.
Rebecca Blanksma
Timber Up
I engaged Wedge to help with my content strategy. I had no idea what to post, and I always found it hard to speak about myself online and in a way that I thought was genuine and authentic.

This created a problem for me because I knew my industry so well, but didn’t know how to translate that into engaging content that built trust and authority with my ideal clients.

They spent so much time learning about my business (an unbelievable amount of time). This gave them the info they needed to create a content strategy that I actually believe in.

After working with them for 8 months, implementing their content strategy has helped me triple my revenue.

The fact that they built me an AI content planner for organic and paid social that is easy to understand and follow means I don’t have to spend hours stressing about what to post.

I normally can’t stand the thought of content and feel sick, but on my way home from the gym this morning, I was genuinely excited to create content because I know exactly what I need to create and why.
Jack Morgan
Loopli
Working with Kim Elizabeth James was like handing over the tangled mess in my head and getting back a clear, compelling strategy that actually works. As a founder, it's rare to find someone who can take your mission, your voice, your chaos, and turn it into content that converts.
Remy
@onthehousegroup
I jumped on a call with Kim and within minutes was in tears because of how well she hit the nail on the head with what I'd been trying to make clear for my start-up business, Sewsure.

From personas, to content strategies for a retired Instagrammer scared to pick it up again, she gave me clear and actionable outputs that have already reaped record engagement and a connection with my target audience in my first post.
Jennifer Tooley
Sewsure

Price

Founder/Creator
Monthly starting from:
$3,000
Month-to month with 30 day's cancellation notice
Custom marketing & content strategy
3-5 content pillars custom to you
Brand voice definition
Audience persona profiles & platform purposes
Content funnel backed by research
30 day content plan made every month
AI platform trained on your strategy
2x content brainstorming calls per month
Email support
Brand/Team
Monthly starting from:
$4,200
Month-to month with 30 day's cancellation notice
Everything in Founder/Creator plus:
Competitive and industry benchmark analysis
Defined brand tone of voice & character
Multi-platform strategy
Performance & stakeholder alignment framework
Repurpose and recycle content process
4x content brainstorming calls per month
Organic and paid crossover strategy
Dedicated Slack/Whatsapp support
Enterprise
Monthly starting from:
POA
Month-to month with 30 day's cancellation notice
Everything in Brand/Team plus:
Option to do strategy in 1 day
Brand reputation on social protocols
Crisis comms & community management framework
Department level performance tracking
Enterprise level team training workshops
Cross-department ways of working

Frequently asked questions

What social channels do you work with?

We work with all major social platforms - Instagram, LinkedIn, TikTok, Facebook, Twitter/X, YouTube. During strategy workshops, we'll recommend which platforms make sense for your audience and business goals. We don't believe in being everywhere - we believe in being strategic.

We already have a marketing strategy, how can you help?

That's a good head start. However, most marketing strategies don't translate well to social media execution because they haven't been adapted to individual social channels and their nuance. We bridge that gap by taking your existing brand strategy and turning it into a social content system. We'll work with what you have and make it actionable for day-to-day content creation.

Can you produce the content for us?

We do everything apart from the videoing, editing or designing. All scripts, hooks, angles, captions and call to actions are included. This level of detail means you can give it to a creator or editor, and they can produce the content without guessing what to make.

How is this different from ChatGPT

ChatGPT doesn't know who you are, so everything sounds generic. Your AI is trained on YOUR specific strategy, brand voice, and content pillars through collaborative workshops with a senior content strategist. Plus, you get ongoing support from a real human who helps ensure your content plan stays aligned with your brand as it evolves.

Have more questions?

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